Marketing Metrics for Non-Marketers

The marketing team says the campaign is working. You have no way to check, so you nod.

Most people outside marketing treat its dashboards as a foreign language. They see ROAS, conversion rates, and attribution charts, and they default to trusting whoever presents them. That is how budget gets approved on a metric that looks great and means nothing.

This course gives you the small set of numbers that actually decide whether marketing is paying off, and shows you how each one is built. You start with how to read any marketing metric on its own terms, then work through CAC, the LTV:CAC ratio, ROAS against real profit, funnel conversion, and payback period. You also learn to spot attribution that overclaims and vanity metrics that inflate a story without moving the business.

Who it's for

Founders: approving marketing spend and want to judge the results without a marketing background.

Operators and finance leads: need to connect CAC, LTV, and payback period to actual profit and cash.

Founders and product managers: sit in campaign reviews and want to ask the question that separates a real win from a vanity metric.